Hi Reader,

Our office has been buzzing with exciting news: NEOS Airlines is launching the first-ever direct flights from JFK to Puglia! Starting this summer, you can hop a flight on a Tuesday and wake up in the heel of Italy's boot by morning.

Why should you get excited? Well, Puglia has been one of our obsessions for years. We’ve long sung the southern region's praises, but it has only become more in demand with travelers in the last few years. With this direct flight, it is sure to become even more popular. And we’re here for it. The region is developed enough to have luxury hotels and great activities, but not so overdone that it’s touristy.

Puglia is where you’ll want to head for:

• Dreamy whitewashed villages that look like they're straight out of a fairytale
• Incredible locally-made dishes like focaccia Barese, orecchiette pasta, and the freshest burrata you'll ever taste
• Centuries-old olive groves that produce some of Italy's finest olive oil
• Pristine beaches where the Adriatic Sea sparkles in countless shades of blue

We've cultivated relationships with the most wonderful local experts, chefs, winemakers, and hoteliers. We know which masseria serves the most memorable farm-to-table dinner, which hidden beach cove to visit when you want total serenity, and which local guide can show you the Baroque treasures of Lecce.

The beauty of traveling with us? You get to experience the authentic Puglia we've come to love and discover places most visitors never find.

Ready to experience the magic of Puglia? Let's chat about creating your perfect southern Italian adventure! Reply to this email or schedule a discovery call with our Italy travel specialists to get started.